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11:00AM – 4:30PM PST
The inaugural Lunar New Year Parade & Festival will celebrate the beginning of the Lunar Calendar with vibrant cultural performances, lion dances, traditional cuisine, community booths, a family zone, and the first-ever Lunar New Year Parade at Great Park. This event will bring together diverse Asian American communities for a festive, immersive, and family-friendly celebration of renewal, prosperity, and cultural pride.
This highly visible celebration provides an exciting platform for community partners to connect with thousands of attendees, support cultural diversity, and align their brand with one of Orange County’s newest signature cultural events.
The parade route spans approximately 1 mile and will includes floats, marching bands, traditional dances, and community organizations walking or performing along the way.
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$5,000.00
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$2,000.00
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$2,000.00
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$2,500.00
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•Premier 20x20 booth placement on festival grounds•Opportunity for a branded activation space up to 20x30 footprint•Company logo incorporated into festival main stage•Two company banners placed in high-visibility festival locations (produced by sponsor; subject to approval)•Exclusive sponsor of Year of the Horse Float•Top-tier logo placement, linked URL, and acknowledgment on event webpage•Inclusion in all event press releases as Title Sponsor•Dedicated social media spotlight post across organizers’ channels•Logo included in all social media promotional materials•Recognition in digital newsletters or e-blasts sent by the organizers (as applicable)•One parade entry with preferred placement (e.g., opening procession or cultural showcase section)•Vehicle or float allowed with pre-approval•Acknowledgment by parade emcee at start and finish of procession•Live acknowledgment during opening ceremony • Opportunity to provide brief welcome remarks (1–2 minutes)
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$25,000.00
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•10x20 booth with upgrade option to 10x30•Logo on festival main stage side panels•One approved banner placement on festival grounds•Premium logo placement, linked URL, and acknowledgment on event webpage•Inclusion in all event press releases•Social media spotlight post across organizers’ channels•Logo included in all social media promotional materials•Recognition in digital newsletters or e-blasts sent by the organizers (as applicable)•Logo on printed schedule and festival signage (must confirm by deadline)•Parade entry with premium placement•Acknowledgment by parade emcee•Live acknowledgment during opening ceremony
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$15,000.00
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•10x10 booth, upgrade optional•Logo on sponsor banner (deadline applies)•Acknowledgment on event webpage•Social media acknowledgment•Parade entry•Emcee acknowledgment as Cultural Partner
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$7,500.00
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•10x10 booth space•Opportunity to host a cultural activity or family-friendly engagement•Logo on sponsor banner•Social media acknowledgment•Option to participate as a walking group in parade
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$2,500.00
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Jack Toan
Executive Director
7144256410