Hoi Yan Patrick Cheung was born into an artistic family, where he was taught and inspired by both his parents. Paintings became an essential driving force in Patrick’s life. Academically, Patrick completed both his master’s degree and doctorate in design science at Arizona State University. His early research explored the impact of manipulating time and sequence in visual perception, and his later dissertation integrated traditional design education and practice with sound and motion. He has taught visual communication design at ASU since 2003.
Patrick had the privilege of working with many talented designers and musicians at Fender Musical Instruments for six years. He is currently the senior creative director at ASU Knowledge Enterprise, leading a team of graphic designers, interaction designers (UI/UX), videographers and a photographer, advancing the university’s research and innovation portfolio through the creation of print, digital and video communications.
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